Dubai Cares Crowdfunding

50 Days To Transform 5 Million Lives Campaign

By Haimo Duan


The Reach Campaign is launching a ‘50 Days to Transform 5 Million Lives’ campaign that will raise proceeds to help end river blindness and lymphatic filariasis in vulnerable communities. The campaign launches in the run up to the UAE’s Golden Jubilee and celebrates the UAE’s history of philanthropy.

Health and Nutrition

AED 50,000.00

About the Cause

Poor health and nutrition negatively affect children’s school attendance and ability to learn. We implement school feeding programs that look for alternative ways to ensure sustainable supply of nutritious foods to school children and young people in urban and marginalized areas. 

In addition, contaminated water and poor sanitation are big factors that result in the death of children worldwide. In our programs, we always include what is called WASH which means Water, Sanitation & Hygiene. This is done through the design and construction of child-friendly and gender sensitive facilities for sanitation, such as latrines and hand-washing stations. We also provide clean water supply by building water wells and raise awareness about the importance of sanitation and hygiene.

My Story

The UAE has been committed to eliminating these preventable NTDs for over 30 years. In 1990, the UAE’s late founding father, Sheikh Zayed bin Sultan Al Nahyan, made a personal donation to The Carter Center’s efforts to eradicate the NTD Guinea worm disease and began a decades-long commitment by Abu Dhabi’s ruling family to disease eradication, which continues today through the philanthropic commitments of His Highness Sheikh Mohamed bin Zayed. Inspired by his philanthropy, the Reach Campaign is an initiative to end river blindness and lymphatic filariasis. Over 200 million people worldwide require treatment for river blindness while 850 million people are at risk of lymphatic filariasis. Like many neglected tropical diseases (NTDs), river blindness and lymphatic filariasis disproportionately affect the world’s most vulnerable people, trapping their families in cycles of poverty. Proceeds from the campaign will go to the Reaching the Last Mile Fund (RLMF). Hosted by the END Fund, RLMF delivers prevention and treatment across 7 countries in Africa and the Middle East. Together we can help end river blindness and lymphatic filariasis and ensure a brighter future for millions. We are incredibly proud to be honouring this commitment by launching the ‘50 Days to Transform 5 Million Lives’ campaign in the lead up to the UAE’s 50th anniversary, as we uphold our deeply embedded values of giving and collective sense of responsibility to help those in need.

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