My Story

THE ABU DHABI DREAM BALL was created to make a difference and positively transform the lives of women, children and families.The Abu Dhabi Dream Ball was founded by ITP Media Group and Sawtouna, a group of women in Abu Dhabi committed to promoting voluntarism, developing the potential of women and children and supporting meaningful charitable causes through effective action and philanthropic leadership. About Sawtouna Sawtouna is a collective of influential women based in Abu Dhabi committed to promoting volunteerism and developing the potential of women and children through supporting meaningful charitable causes. Sawtouna collaborated with ITP Media Group, the largest media company in Dubai, to develop the Abu Dhabi Dream Ball, a major charity event aimed at making a real difference in the lives of refugee women and children in the Middle East. Between 2019 and 2022 Sawtouna’s benefit committee in collaboration with its partners produced four high-profile charity balls supported by Red Crescent in benefit of established and well-recognized charities, UNICEF, UNHCR, Anera and Red Cross Lebanon, raising over $3.5million USD for philanthropic support, and garnering major press for three very important causes.